My uncle, a laser physicist, inspired me to go into laser physics. It helped that I was strong in math and physics, so it didn’t take much encouragement from him to apply for a new specialized degree in optoelectronics instead of a more general engineering program. It was, at that time, unusual with such applied degrees, but this meant we got to experiment with lasers and optics from the beginning. I fell in love with lasers during this course!
In my current marketing role, I am responsible for all activities that help drive sales of our lasers into our targeted markets. These range from leading and implementing the company’s marketing strategy to reaching new and existing customers via digital content and exhibitions. Most importantly, I’m responsible for our brand image. Auspiciously, my experience with lasers gives me a great understanding of the technology and its markets, helping me to achieve our marketing goals.
My greatest accomplishment is my PhD. After finishing my undergraduate degree, I worked for five years at university doing research before my professor suggested I put my research towards a PhD, so I have him to thank for making that suggestion!
I haven’t experienced many obstacles in my career, and I’ve pursued any opportunities presented to me. I’ve also stayed open to different career paths. At university, we were made aware of the most common roles, like going into research or considering a position in business. What I missed at university was more exposure to what types of business roles one could explore. But once I got into sales, after being in research for many years, I thrived and realized that I wanted to help run one of those companies.
I don’t believe I experienced much discrimination, but I thank having a PhD for being more respected — especially in Japan. I had four women professors at university, even if there were very few women in my optoelectronics course. It’s so important to have female physics role models.
As far as advice for future generations of women going into photonics and physics: buckle up for an exciting ride! It’s hard work, but terribly rewarding and extremely satisfying. There are so many opportunities to explore, too, be it working or studying abroad, starting your own company, or working for a large corporation. Right now, photonics is really booming and opening many doors of opportunity.
Elizabeth Illy
Head of Marketing, HÜBNER Photonics
Born in Australia / Resides in Sweden
Educational Background: Bachelor of Technology in Optoelectronics — Optoectronics Honours program, PhD in Laser Physics, Macquarie University, Sydney, Australia
